In my 30-plus years of leasing, one of the most prophetic lessons I was ever taught was the POWER OF “No!”.

A former boss of mine often told me, “Dan, you’ll get a lot more saying NO than you ever will saying YES.”

Think about it.
Let it sink in.
You’ll get a lot more saying NO than you ever will saying YES.

So Simple. When you say NO, the other party has to offer a concession, to bring you back to the negotiation table.

Try it. It Works.

And here’s the secret.

If it doesn’t, (for that “NO ISSUE”) you can wait a day and change your mind in order to resurrect the deal, if you choose.

In every negotiation there is a cautionary expression that is “you negotiated that deal to death.” With the power of “NO” you can negotiate a deal to death and then bring it back to life by reconsidering your position.