MEET OUR FOUNDERS

Dan O'Connell
 Founder 
Premier Retail Support

Dan O’Connell, Founder & President
East Coast


Premier Retail Support is a company born from a powerful realization - most franchisees and franchisors enter site selection and lease negotiations at a significant disadvantage.


With over 30 years of industry experience, Dan recognized that many simply lack the insider knowledge of the strategies and tactics used on the other side of the table—often to their detriment.  Throughout his career, Dan has supported hundreds of franchisees from concept through grand opening. He has personally negotiated over two million square feet of retail leases for major brands including GNC Franchising, Sunglass Hut, Family Dollar/Dollar Tree, and United Franchise Group, representing more than 1,600 franchisees across ten franchise banners.


Through Premier Retail Support, Dan is committed to shifting the balance of power by educating and empowering franchisees with the insights they’ve traditionally never been given.  His mission is clear.   To help those signing the lease truly understand what’s at stake and how to negotiate smarter from the start.  We look forward to supporting you!


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Larry Argenio
 Vice President 
West Coast

Larry Argenio, Vice President 
West Coast

Larry brings more than 30 years of expertise to Premier Retail Support.  Some of his qualifications in the commercial real estate industry include extensive experience focused on retail leasing working with both franchisees and retail corporations to secure quality locations with favorable lease terms.  Larry was also previously a retail franchisee with General Nutrition Centers (GNC).


Additionally, Larry has broad experience and demonstrated proficiency in site acquisition, project development, consulting, real estate brokerage and commercial mortgage lending. The completed projects represented by these activities encompass successful enterprises in the retail, restaurant, hotel, and self-storage industries for companies that include Denny’s Restaurants, Marriott Courtyard Hotels, General Nutrition Centers, Public Storage, and Prudential Insurance.  He has negotiated the leasing, acquisition, or development of real estate projects in more than 30 States, having a combined asset value exceeding $500 million at build-out.
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There really is no bad real estate.  Each piece of real estate is either appropriate or not...
 based on the type of tenant you are.  That is why real estate sites vary based on their potential uses, from retail space to industrial sites.  Are you an impulse-type tenant or a destination tenant?  When your use matches the type of location you’ve selected, you will have success!


OUR MISSION
Empower our members by providing a vast knowledge of information on 
Real Estate basics, nuances and strategies for their ultimate success.

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