MEET OUR FOUNDERS

Dan O'Connell

Founder -
Premier Retail Support

Dan O’Connell
Founder, Premier Retail Support

Premier Retail Support is a company born from a powerful realization - most franchisees and franchisors enter site selection and lease negotiations at a significant disadvantage.

With over 30 years of industry experience, Dan recognized that many simply lack the insider knowledge of the strategies and tactics used on the other side of the table—often to their detriment.  Throughout his career, Dan has supported hundreds of franchisees from concept through grand opening. He has personally negotiated over two million square feet of retail leases for major brands including GNC Franchising, Sunglass Hut, Family Dollar/Dollar Tree, and United Franchise Group, representing more than 1,600 franchisees across ten franchise banners.

Through Premier Retail Support, Dan is committed to shifting the balance of power by educating and empowering franchisees with the insights they’ve traditionally never been given.  His mission is clear.   To help those signing the lease truly understand what’s at stake and how to negotiate smarter from the start.  We look forward to supporting you!

_____________________________________________________________________

Larry Argenio

Vice President -
West Coast

Larry brings more than 30 years of expertise to Premier Retail Support.  Some of his qualifications in the commercial real estate industry include extensive experience focused on retail leasing working with both franchisees and retail corporations to secure quality locations with favorable lease terms.  Larry was also previously a retail franchisee with General Nutrition Centers (GNC).

Additionally, Larry has broad experience and demonstrated proficiency in site acquisition, project development, consulting, real estate brokerage and commercial mortgage lending. The completed projects represented by these activities encompass successful enterprises in the retail, restaurant, hotel, and self-storage industries for companies that include Denny’s Restaurants, Marriott Courtyard Hotels, General Nutrition Centers, Public Storage, and Prudential Insurance.  He has negotiated the leasing, acquisition, or development of real estate projects in more than 30 States, having a combined asset value exceeding $500 million at build-out.

___________________________________________________________
"OUR BUSINESS SUPPORTING YOUR BUSINESS"

Our entire team consists of highly experienced professionals, highly acknowledged in their field, and committed to the success of our members. Together, they are determined to teach you every possible thing they have learned over decades in the commercial retail industry.  Working in this industry requires great patience and uncommon diligence.  Success is determined in the details.  Sometimes, it's what you can't see that makes the difference. 
It's what you know. 

Vastly experienced in the commercial real estate process, our broad range of qualified individuals have the expertise to deliver high quality content and reference material that correlate to only the highest standards of modern educational institutions. Our goal is to provide you both with a solid background, based on a set of instantly applicable ethics and practices.

 Learn the Art of Real Estate Strategies
 Master Leasing Variables
 Connect with Real Commercial Real Estate Professionals Able to Support You 
 Understand Why Demographics Are So Important
 Develop an Understanding of Site Selection Variables
 Learn the Secrets to Construction Variables
 Receive Professional Referrals in the Legal, Construction, and Real Estate Fields
 Obtain the Very Best in Premier Retail Support
 All of this and so much more...

OUR MISSION
Empower Our Members

There is really no bad real estate. Each piece of real estate is either appropriate or
not -- based on the type of tenant you are. That is why real estate sites vary  based on
their potential uses, from retail space to industrial sites.
 Are you an impulse-type tenant or a destination-type tenant?

When your use matches the type of location you’ve selected, you’ll have success.
Our mission is to share information on the basics, the nuances, and the strategies that have
created the most successful retailers in America. It is not an art or a science. It’s both.
Our website, Premier Retail Support was created to share this information for your ultimate success.
Let’s do this together.
Created with