Try to zero in on the geographic area that
contains your target audience, whether it’s a wealthy suburb or an inner city
ethnic area.
Each trade area to be evaluated is made up of specific variables that can be compared side by side.
For example: Most demographic reports start by providing a 1, 3, 5 mile ring and then they breakdown the demographics within those rings for comparison.
The break-down within each mileage ring will typically include:
Population
Income levels
Age breakdown
Home value breakdown
Ethnicity breakdown
Education levels
Consumer spending reports
Daytime employment figures
Home ownership vs rental figures
Average home values
Average household size
Traffic counts
Match the area you target for site searches to the clientele you
believe is your target customer.
