Try to zero in on the geographic area that
contains your target audience, whether it’s a wealthy suburb or an inner city
ethnic area.
Each trade area to be evaluated is made up of specific variables that can be compared side by side.For example: Most demographic reports start by providing a 1,3,5 mile ring and then they break-down the demographics within those rings for comparison.
The break-down within each mileage ring will typically include:
- Population
- Income levels
- Age breakdown
- Home value breakdown
- Ethnicity breakdown
- Education levels
- Consumer spending reports
- Daytime employment figures
- Home ownership vs rental figures
- Average home values
- Average household size
- Traffic counts
Try and zero in on the geographic area that contains your target audience, wealthy suburb or an inner city ethnic area.
Match the area you target for site searches to the clientele you
believe is your target customer.
