Prior to any tenant or retailer investing the time to sit in a car and tour potential sites, they must first define, specifically, who their ideal customer is for the service or product that they will be selling. Building a SITE CRITERIA PROFILE will allow the franchisees, brokers and landlords to all be focused on the same criteria to find that premier location.
There are Five Sections that make up a complete Site Criteria Profile:
Trade Area Criteria: Desired population and income defined.
