Profile of Targeted Customer

For your product or service, you know what income that customer must have to buy from you. Upper middle income, middle income, or lower income. Each “use” has a targeted profile of their customer.


Average or Mean Household Income: Add up all the incomes reported in that defined trade area and divide by the number of people reporting.

Median Household Income: The dollar amount figure where half the people make more and half the people make less.

Per Capita Income: Total Income earned by entire population of a trade area divided by the number of people in that trade area. 
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