SUBJECT AREA - SITE SELECTION
Quality of Traffic
Quality of Traffic: Even though the traffic counts may be high, are they going to stop? I worked for a company that targeted Orlando, Florida because of the traffic generated by Walt Disney World®. The problem was, the cars heading into and out of Walt Disney World® were on a mission to get in and to head back to their hotels. Were they going to stop? That is the question of "quality of traffic".