Led by Dan O’Connell, former franchisor and Vice President of Site Development with Premier Retail Support, this session will demystify the complex world of commercial leasing, revealing the strategies and tactics commonly used against franchisees—and how to proactively counter them.

In alignment with the AAFD’s mission to bring fairness to franchising, this session aims to empower franchisees with the knowledge and tools needed to protect their interests and avoid costly missteps. Most franchisees “don’t know what they don’t know” when it comes to leases.  This session is designed to change that.  If your franchise interacts with, supports, or depends on a leased location in any way, this is a must-attend discussion that will leave you better equipped and better informed.


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