In 30 years, it still amazes me that Franchise Convention
Speakers always focus on the employee and owner training that follows the
opening of a retail location.
We have all heard the expression, “which first is
first.” The “first” in opening a franchise retail location is everything
encompassing the Art & Science behind Site Selection and Leasing. BECAUSE
if you don’t understand this “first” part and do it properly, you may miss what
we refer to as a Fatal Flaw, and you are bankrupt.
The epiphany that launched
Premier Retail Support was a coffee shop that opened on the PM side of the road instead of the AM
side and 6 months later went bankrupt. If they only knew what they didn’t know.
Listed below are the most common franchise convention speaker subjects we could find.
• Unlocking Franchise Potential • Culture Building • Turning Customers into Superfans • Setting Goals and Achieving Realities • Financial Performance • Connecting Culture Growth and Sales • Influences Teams • Elevating Performance • Building Business Relationships • Innovative Leadership Necessities • Marketing • Team Building • AI • Leadership Roles • Interpersonal Communications • Empowering Franchisees • Franchise Collaboration • Teaching Exceptional Customer Service • Turning Limitations into Opportunities
ALL VALUABLE AND ALL IMPORTANT. BUT ALL FOLLOW AFTERTHE FIRST AND MOST EXPENSIVE DECISION WAS MADE, WHEN THAT PROSPECT EMBRACED THAT LEASING ARENA FOR THE FIRST TIME.
How do I select the location that will launch my business?
Shouldn’t your Franchise Convention Presentation focus on the “First that should be First?” We look forward to presenting at your next Franchisor Convention.
